1. Belief in and understanding of “the cause”
• As a “face” of your organization, would represent the organization well
2. Relational ability
• Communication skills (including listening)
• Enjoys people and can earn their confidence
• Can relate in a positive way with both students and parents
3. Familiarity with constituency
• Knows, and is known by, your stakeholders
4. Productive
• Can meet goals for numbers of prospective student/parent contacts
• Willing to be held accountable
• Possesses right combination of relational ability and efficiency
• Can produce a formal enrollment plan and follow it
5. Willingness and ability to travel
• Can follow flexible, irregular work schedule
6. Understanding of marketing concepts and appropriate application of them
• Thinks and works strategically
• Segments prospect pool
• Can customize approaches to prospective students
7. Informed, self-starter, creative, organized, motivated, initiator, goal-oriented, team player
• Can stay motivated, energized and engaged while working solo
• Interested in professional development
• Keeps abreast of “best practices” in enrollment work
8. Works effectively with volunteers
• Identifies enrollment-related activities that can best be handled by volunteers, and trains people for their tasks
9. Comfortable with enrollment technology tools
• Can organize, maintain and use an enrollment database
10. Related experience
• Church organizations, marketing, sales, counseling, etc.