Market research and marketing plans

We help an organization identify, attract and retain stakeholders whose involvement and support are essential for keeping mission vital in meeting needs and achieving success in future years.

Market Research, Advancement Associates, Inc.Market research can be a useful tool for organizations that want to improve their image; target new markets; increase their census or enrollment; or launch an innovative program. AAI uses both quantitative and qualitative methods in its research process.

Through this service, AAI will help your organization:

  • to gather data through the use of surveys, focus groups and in-depth interviews.
  • to analyze findings and prepare recommendations.
  • to build an effective marketing plan that reflects research findings.
  • by mentoring staff as they work in marketing.