Uncertain economic times

How should my organization and I relate with our major donors during uncertain economic times?

The key word in this question is “relate.” Creating and maintaining close relationships with major donors is a key activity for CEOs and development directors. And that priority shouldn’t change with the economy.

Think of major donors as your best friends. Yes, they are your largest financial contributors. But they also can support you with their ideas, questions, counsel and prayers.

During tough economic times, it’s more important than ever to know your major donors. As you continue to share the ongoing needs and achievements of your organization, listen with empathy to their concerns as well. They will be honest about their capacity to give, and will welcome your expressions of genuine concern and interest in their difficult, challenging circumstances.

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