Archive › Market research

What’s in a name?

The mention of a name brings a mental picture. It can be good or it can be bad. It communicates… Read more

Getting your money’s worth out of market research

By Mike Wiese, PhD, associate Do you need to do market research to make an important decision? Before you do,… Read more

Staying “on mission” in tough economic times

News flash: We are living in tough economic times. USA Today (December 2, 2008) reported on a November 2008 study… Read more

Two kinds of research

Advancement Associates, Inc. (AAI) believes in the helpfulness of research and relies on research results to shape its counsel. Associate… Read more

Mennonite Manor case study

Over the last few years a number of our clients have engaged in market research. Among them are schools working… Read more

Cost-effective market research

Market research. These two words might evoke a variety of responses within an organization. Some might be intimidated by the… Read more