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Marketing: a worthy investment

A layman’s definition of market research: an organized effort to gather information about key stakeholders. Small faith-based organizations are often… Read more

Informing strategic planning through market research

Phil Rush is Director of Donor Relations for Mennonite Central Committee U.S. AAI invited him to describe how market research… Read more

Nine keys to successful market research

Dr. Michael Collette is Professor of Management in the Falls School of Business at Anderson (IN) University. Here is his… Read more

Marketing and nonprofits: like peas and carrots

Dr. Michael Wiese is an AAI Associate and Professor of Marketing in the Falls School of Business, Anderson (IN) University…. Read more

Important, worthwhile, reading

Advancement Associates specializes in serving church-related, nonprofit human service organizations. While many of these organizations are small, their missions are… Read more

‘Good work’ realized

A favorite topic among Advancement Associates colleagues is “good work.” What makes work “good”? We’re not sure of the exact… Read more

4 keys to finding and keeping effective development directors

AAI E-news readers should take a close look at the Bell/Cornelius study featured in this issue. The research findings about… Read more

Millennial fundraiser thrives in the Buckeye State

Bethany Nussbaum is the advancement director at Central Christian School in Kidron, OH. As Bethany is a Millennial thriving in… Read more

Top 5 tips: Attracting millennial donors to your mission

By Ben Gerig, communication director Millennial donors—adults between the ages of 20-35—aren’t as enigmatic as many development directors think. In… Read more

Activating the network

By Sherilyn Ortman, communications associate My son attends a local Christian school, which this year added a multi-aged elementary classroom… Read more