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Advancement’s new vocabulary: “Tweets” and “likes”

By Mike Wiese, associate Should your organization consider using social media to engage young people’s support and involvement? The answer is yes. While in the past this generation may have primarily been reached through a printed letter, newsletter or advertisement, today’s young people are more apt to communicate via Twitter, Facebook, blogs, Instagram, Pinterest and […]

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Former clients respond: How are you intentionally nurturing donors under 40?

We asked a dozen advancement officers to respond to the question, “How is your organization intentionally nurturing relationships with donors 40 years old or younger?” Their replies revealed an impressive understanding of the needs and desires of this age group, coupled with creativity in their various approaches. Ruth Leaman, Hinkletown Mennonite School (Ephrata, PA): “We […]

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AAI offers small organizations “good model” for grantseeking

In the past few years, several AAI clients have shown heightened interest in researching and pursuing grant monies. And many of these organizations share a similar profile when it comes to seeking grants: • Minimal experience • Limited staff time • Facing one or more immediate needs Take, for example, Mennonite Education Agency (MEA). MEA […]

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Capital campaign achieves more than monetary goal

For Good Shepherd Home of Fostoria, OH, the word “groundbreaking” refers not only to an upcoming event for a state-of-the-art therapy facility; it also describes the journey the continuing care retirement community has been on over the last three years—a journey to build a development program from square one. Already Good Shepherd Home (GSH) has […]

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Barn raising and fundraising

“Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them.” –Matthew 6:26 NIV Kevin King references this passage when describing the historical fundraising philosophy of Mennonite Disaster Service (MDS), where he has served as director for the last nine years. […]

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What’s in a word?

In our consulting work, we often hear certain words defined differently and used interchangeably: • Do you use mission or vision when referencing the raison d’être of your organization? • In creating your strategic plan, do objectives support goals, or is it the other way around? • And what about advancement and development? Is each […]

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For love of neighbor–Lutheran Services in America

For more than a century, Lutheran social ministry organizations in the United States have existed out of an intention to recognize God’s love for humanity, and to respond to that love through service to one’s neighbor. For Lutherans, these “neighbors” have included persons with addictions; those in need of affordable housing; veterans; immigrants and refugees; […]

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Positioning your organization for campaign success

Much about a fundraising campaign cannot be predicted or controlled. Will a life-changing event change the anticipated gift of your major donor? Will the actual cost of your new building exceed earlier projections? Will an unexpected, unrestricted estate gift become available? Will a newspaper article about a disgruntled employee give your organization unfavorable publicity in […]

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What’s in a name?

The mention of a name brings a mental picture. It can be good or it can be bad. It communicates identity. A name reflects reputation. A person with a “good name” is known and admired. He/she inspires trust and confidence. Others want to be associated with him/her. We are willing to advocate for such a […]

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Pennsylvania school re-shapes enrollment effort

Imagine yourself in this scenario: You are the new administrator of a small private Christian school. For a number of years now, your school has enjoyed steady enrollment growth. Families are attracted to its diverse student body; highly qualified teachers and caring staff; Biblically-based curriculum; and abundant co-curricular opportunities. Students come to you, prompted mostly […]

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