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Activating the network

By Sherilyn Ortman, communications associate My son attends a local Christian school, which this year added a multi-aged elementary classroom to its existing 5-12th grade program. Just a few years ago, my husband and I were “on the fence” about whether or not to send him when he came of age. But our decision to […]

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Pennsylvania school re-shapes enrollment effort

Imagine yourself in this scenario: You are the new administrator of a small private Christian school. For a number of years now, your school has enjoyed steady enrollment growth. Families are attracted to its diverse student body; highly qualified teachers and caring staff; Biblically-based curriculum; and abundant co-curricular opportunities. Students come to you, prompted mostly […]

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Wichita Friends School case study

A few years have passed since AAI Principal Rich Gerig last visited Wichita (KS) Friends School (WFS), having concluded a contract that included creating an enrollment plan, reviewing communications materials and more. Originally interested in development, school officials soon became aware of the enrollment services that AAI offered. The fact that Gerig had extensive knowledge […]

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An enrollment checklist

Is your school meeting its enrollment goals? Are you using strategies that can make the most difference? When AAI Principal Rich Gerig assesses an enrollment program, he looks for these 15 key indicators. How does your school measure up? 1. A quality, distinctive program – Are mission and vision consistent? Understood? Appealing? Being achieved? This […]

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