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Advancement’s new vocabulary: “Tweets” and “likes”

By Mike Wiese, associate Should your organization consider using social media to engage young people’s support and involvement? The answer is yes. While in the past this generation may have primarily been reached through a printed letter, newsletter or advertisement, today’s young people are more apt to communicate via Twitter, Facebook, blogs, Instagram, Pinterest and […]

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Barn raising and fundraising

“Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them.” –Matthew 6:26 NIV Kevin King references this passage when describing the historical fundraising philosophy of Mennonite Disaster Service (MDS), where he has served as director for the last nine years. […]

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Supporting advancement through communications

What vehicles does your organization use to communicate with its constituencies? How do you use each of them? To share about campus life? To inform of upcoming events or opportunities to get involved? Simply as a means of staying in touch? The answer is likely “all of the above”—and perhaps more. On some level, we […]

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10 tips for writing a catchy story

1. Build your story around a person or people. 2. Let your story tell one big thing. 3. However, you need related facts, dates, numbers. 4. Get a high-quality photo. If you don’t have one, hire a professional to take pictures for you. 5. Think of your story as the caption to the great photo. […]

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The Marsh Foundation case study

AAI’s work with The Marsh Foundation, a child and family services agency in Van Wert, OH, may be understood best as a three-step process. The original contract called for AAI to conduct an organizational audit with surveillance of internal processes and relationships, the internal communication system, institutional morale, external communication, public relations and marketing. AAI […]

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