Archive › Articles and white papers

Marketing: a worthy investment

A layman’s definition of market research: an organized effort to gather information about key stakeholders. Small faith-based organizations are often hesitant to invest in market research. It requires funds from already-tight budgets. It adds another layer to the planning process. It may duplicate information the organization already has. Advancement Associates recognizes these concerns, but begs […]

Comments Off on Marketing: a worthy investment

Informing strategic planning through market research

Phil Rush is Director of Donor Relations for Mennonite Central Committee U.S. AAI invited him to describe how market research is informing an extensive strategic planning exercise for his organization. Originally founded in 1920 as a short-term effort to provide relief aid to starving Mennonites and others in Russia, Mennonite Central Committee (MCC) will celebrate […]

Comments Off on Informing strategic planning through market research

Nine keys to successful market research

Dr. Michael Collette is Professor of Management in the Falls School of Business at Anderson (IN) University. Here is his list of ingredients that make for worthwhile market research. In my former capacity as vice president for marketing and strategy at a university , I led a division which was increasingly dependent on reliable market […]

Comments Off on Nine keys to successful market research

Marketing and nonprofits: like peas and carrots

Dr. Michael Wiese is an AAI Associate and Professor of Marketing in the Falls School of Business, Anderson (IN) University. Below he shares his belief that a marketing orientation is key for mission fulfillment of church-related, nonprofit organizations. Question: With church-related, nonprofit organizations in mind, how would you define marketing? Response: Marketing is everything that […]

Comments Off on Marketing and nonprofits: like peas and carrots

Important, worthwhile, reading

Advancement Associates specializes in serving church-related, nonprofit human service organizations. While many of these organizations are small, their missions are vitally important to the communities and constituents they serve. Another attribute held in common: they highly depend on the charitable gifts of their stakeholders. With our clients in mind, then, we came across some important […]

Comments Off on Important, worthwhile, reading

‘Good work’ realized

A favorite topic among Advancement Associates colleagues is “good work.” What makes work “good”? We’re not sure of the exact answer, but agree it has something to do with using our skills and interests in collaborating with organizations that are making a positive difference for others. Whatever the definition, we agree that the list of […]

Comments Off on ‘Good work’ realized

4 keys to finding and keeping effective development directors

AAI E-news readers should take a close look at the Bell/Cornelius study featured in this issue. The research findings about the fundraising challenges faced by many nonprofit organizations are enlightening, interesting, helpful, concerning–and not surprising. In fact, the study directly reflects my own perceptions and experiences as a development officer over many years and an […]

Comments Off on 4 keys to finding and keeping effective development directors

Millennial fundraiser thrives in the Buckeye State

Bethany Nussbaum is the advancement director at Central Christian School in Kidron, OH. As Bethany is a Millennial thriving in the field of development, AAI asked about the route she took to find her role–and what excites her about the profession. AAI: Tell us about your development experience thus far. Bethany: I’m starting my eighth […]

Comments Off on Millennial fundraiser thrives in the Buckeye State

Top 5 tips: Attracting millennial donors to your mission

By Ben Gerig, communication director Millennial donors—adults between the ages of 20-35—aren’t as enigmatic as many development directors think. In fact, several studies indicate that we are a magnanimous lot—happy to be respectfully courted by nonprofits with a clear mission. Research shows an upward trajectory in millenials’ giving habits, making this the right time for […]

Comments Off on Top 5 tips: Attracting millennial donors to your mission

Activating the network

By Sherilyn Ortman, communications associate My son attends a local Christian school, which this year added a multi-aged elementary classroom to its existing 5-12th grade program. Just a few years ago, my husband and I were “on the fence” about whether or not to send him when he came of age. But our decision to […]

Comments Off on Activating the network